Keready Reimagined
Digital, Dynamic and Focused on Teenagers
Keready is a fully digital communication campaign supporting teenagers and youth with information and care when and where they need it, on social media and on WhatsApp.
Keready was launched in 2022 during the Covid-19 pandemic to provide judgement-free health information to youth and later evolved into a health movement taking health services directly to youth through mobile health clinics, now run by the Department of Health.
Today, Keready is part of the Hold My Hand national campaign with a focus on teen identity, agency and connectedness, all grounded by youth voices and input.