Keready Reimagined

Digital, Dynamic and Focused on Teenagers

Keready is a fully digital communication campaign supporting teenagers and youth with information and care when and where they need it, on social media and on WhatsApp.

Keready was launched in 2022 during the Covid-19 pandemic to provide judgement-free health information to youth and later evolved into a health movement taking health services directly to youth through mobile health clinics, now run by the Department of Health.

Today, Keready is part of the Hold My Hand national campaign with a focus on teen identity, agency and connectedness, all grounded by youth voices and input.

Why Keready?

Teenagers are a huge part of South Africa’s future, yet too often they’re left out of decisions that shape their lives. Trust in “official” messages is low, and services don’t always speak to what boys, girls and non-binary youth actually face day to day. Many young people prefer getting straight answers from people they trust, peers and professionals who speak like real people. That’s the gap Keready fills: reliable, judgment-free information in plain language, delivered on the platforms young people already use.

Services for teens tend to be fragmented, and capacity must be strengthened to provide and consolidate teen-centric services that improve overall health and lifelong wellbeing of the approximately 10 million teens living in South Africa.

What Keready has achieved?

  • Monthly reach of over 1 million online.
  • A WhatsApp community of 150 000+ young people and growing daily.
  • 4 million+ clinical consultations delivered through Keready Mobile Clinics.
  • 1 million+ learners engaged through school and community activations.
  • Proactive one-on-one engagement with teens and young people.
  • Closely working with NGOs helps to drive interest and uptake of services.

What this means now:

  • Always-on support: WhatsApp Keready on 060 019 0000 for judgement-free answers from real people who understand teenagers.
  • Content that sticks: Fresh, teen-led topics every week: mental health, relationships, sexual and reproductive health, study tips, substance use, navigating clinics and more.
  • Stronger links to care: They’ll point you to services close to you, or connect you with partners who can help.

Raising a teenager is one of the most important – and often confusing jobs in the world

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Keready is made possible through German-South African Development Cooperation between the Federal Republic of Germany and the Republic of South Africa, financed through KfW Development Bank and implemented by DGMT.   Keready is part of Hold My Hand: Action for Children and Teens.